Experiential Marketing

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Experiential MarketingExperiential Marketing
Apple turns the F1 trailer into a viral sensory marketing moment

Apple turns the F1 trailer into a viral sensory marketing moment

Apple’s haptic trailer gives audiences goosebumps and Hollywood a glimpse at the future of mobile-first movie buzz

Experiential MarketingExperiential Marketing
The rise (and limits) of 4D cinema: Can marketing make it a blockbuster experience?

The rise (and limits) of 4D cinema: Can marketing make it a blockbuster experience?

AMC announced a big bet on 4DX and ScreenX immersive theaters last week, coming soon to a complex near you

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How Nosferatu's experiential marketing tactics bring gothic horror to the holidays

How Nosferatu's experiential marketing tactics bring gothic horror to the holidays

This Christmas, we're all taking a holiday trip to Transylvania to see a distant relative